Summary

To capture the attention of Gen Z students returning to school after summer break, we developed a dynamic campaign to promote Asus's Vivobook and TUF Gaming laptops.

By collaborating with relevant KOLs who embody the distinct personalities of each product line, we crafted compelling visuals and messaging that resonated with this tech-savvy audience.

This strategy informed the creation of impactful key visuals and a captivating iTVC, generating excitement and driving product awareness.